Strengthening Tourism Identity through Institutional Identification of the Traditional Bima Weaving Industry

As with the strength of tourism in other regions that utilize the value and wealth of culture, the traditional Bima weaving as a cultural heritage and local wisdom have great potential to become a strengthener of tourism identity. Unfortunately, the weak bargaining power of the traditional Bima weaving industry has an impact on the difficulty of internalizing the cultural values and local wisdom embedded in the traditional Bima weaving into the strengthening of tourism identity. This is reflected not only from economic factors, but also from several institutional relationships. The novelty of this research is reflected in the use of the developed analysis method, namely the "Institutional Approach of, Analytic Hierarchy Process and Strengths, Weaknesses, Opportunities, Threats for Structure-Conduct-Performance (IA-AHP-SWOT-SCP)". Our research results show that the strengthening of Bima City's tourism identity through the Bima weaving industry requires a comprehensive institutional strategy. This includes the formation of a craftsmen association, optimization of local government regulations, strengthening of product promotion and marketing, protection of local products, and capacity building for craftsmen. Strategies for domestic and international market expansion are also important, supported by knowledge transfer, innovation, and guaranteed stock availability. Strengthening the certification and standardization system for Bima weaving products is necessary to increase competitiveness in the export market.