The Attitude of Consumers toward the Willingness to Pay Extra Prices for the Organic Foods: Case of Generation Y in Algeria

Further to the present paper, the researcher aims to highlight the importance of consumer awareness among the use of organic products in Algerian markets. In this study, 95 persons of generation Y were selected to participate to an online survey in the February of 2021. As result, the most of respondents show a high awareness of paying the extra price for the purchase of organic foods.